Explore the Heart of Japan unites the local ski and travel community like never before. It is the home base for all things current within the region: news, weather, snow reports, videos, photos, forum, events and more. Unlike other ski websites (which are world wide or all-Japan), we are focused on a hyper-targeted and responsive demographic in the local region. Explore the Heart of Japan and its partners are a recognisable logo/brand that speaks for itself. Our web visitors can connect with freestyle AND backcountry skiers, recreational AND hardcore skiers plus general travellers to the region.
Advertise in Nagano, Madarao & Hakuba
Explore the Heart of Japan is a well recognised authoritative guide to the Japan ‘White Triangle’. Our first local website was launched in 2003 as the first English site focused solely on the region. We now have some of the most popular and informative online English information for the Shin’etsu-kogen (northern Nagano) region, in particular – Madarao Kogen, Nozawa Onsen, Joetsu-Myoko, Nagano City, Hakuba, Matsumoto, Lake Nojiri-ko & Togakushi, as well as Japan Snow Monkeys. The site has the widest available range of accommodation in all of these areas – and all booking can be done online in English.
Why advertise with us?
We are recognised and trusted as the authoritative guide to the region
We are a leading online voice for Madarao Kogen, Hakuba, Nozawa Onsen, Joetsu-Myoko and Northern Nagano. Although some other sites may claim to get more ‘clicks’ our focus is on only the local area. Visitors will not be overwhelmed and/or tempted by information from other resort areas and/or countries. This means that our visitors are far more relevant and likely to stay longer. Then, in turn, purchase or book via links on the site – thereby creating better value for advertisers.
We are not owned, operated or formally affiliated to any ski company, tourist board, government body or travel organisation. Therefore we are not under any commercial pressure to be biased toward certain interests and/or provide incorrect or misleading information. We often receive messages and emails thanking us for the services and unbiased information we provide.
The website also been linked or recognised as the authoritative guide by a variety of websites and travel companies including MSN Travel, HIS, JNTO France, Sydney Morning Herald, Lonely Planet, The News Corporation Travel Section and Qantas Travel Insider plus many, many others.
You can reach thousands of potential travel customers
More than 1,000 consumers each day research their Nagano ski vacations using Explore the Heart of Japan and our partner sites. These particularly come from Australia, Europe and the U.S.A, as well as Japan – with visits averaging at least five minutes. Introduce your travel products and services (hotel, B&B, activity, tour package, rental/retail shop, restaurant, etc.) to thousands of qualified travellers. Around 50% of visitors usually ‘out click’ to one or more of the business links listed on the site, such as accommodation or ski areas.
Search engine reach
With targeted SEO our sites perform outstandingly. The Heart of Japan sites are usually listed within the top three listings with popular search terms on all major search engines, sometimes TWICE within the top three with a global traffic ranking of around 140,000 in the world.
Social media reach
Depending on the package negotiated we can also link your business at the top of our popular and comprehensive Google maps in your area, on our Facebook pages, Google +, Twitter, blog posts and other social media. Some of our Facebook posts/videos/pics have received thousands of views and likes.
|16||Years in the business of spreading the great word about the region;|
||Minutes average time spent on the website;|
|30,000||Unique monthly visitors (Ave. Jan-June 2016);|
|375,000||Monthly page views (Ave. Jan-June 2016);|
|4,000+||Combined Facebook fans;|
||Better ways to reach people researching or heading for the area;|
Numbers for individual websites can be supplied if required
Deliver your message at just the right time
We can help you reach consumers at the very moment they are researching their trip to the area. As a hotel owner, for instance, you would benefit greatly from listing your property with us. Consumers looking for hotels in your area could access your information, including a description of the property and a photo, and be well on their way toward booking a room!
One local hotel previously received all of their bookings via agencies and booking engines. After listing in 2015/16, and allowing us to assist with their bookings, their private foreign reservations zoomed from 0% to 80%!
Another foreign-owned lodge promotes solely through two of our sites – no booking engines, no agencies. Since opening in 2014/15 they have consistently achieved 80-90% occupancy and guests remark on finding the lodge through our sites.
We split our time between Myoko Kogen and Adelaide. We also regularly travel to Hakuba, Nozawa Onsen, Madarao Kogen, Nagano City and other parts of Japan to meet with clients. We can also discuss possibilities via Skype (look for us on Skype at Myoko-Nagano)
Our Advertising Rates
We offer competitive and cost effective rates for advertising on our sites. To discuss and receive a confidential marketing outline please contact us
This is an excellent opportunity to broaden your marketing to a focused market. Interested parties can take up more than one option/site or we can tailor something to suit. Feel free to e-mail us to discuss any matters further.
Tags: Advertise in Madarao Kogen, Advertise in Nagano, Advertise in Hakuba, Advertise in Joetsu-Myoko