Advertise in Nagano, Madarao & Hakuba

Japan ski business advertising
Get your ski or snow related business in front of thousands of potential customers!

Looking to advertise your business in the local area? Explore the Heart of Japan unites the local ski and travel community like never before. It is the home base for all things current within the region: news, weather, snow reports, videos, photos, forum, events and more. Unlike other ski websites (which are world wide or all-Japan), we are focused on a hyper-targeted and responsive demographic in the local region. Explore the Heart of Japan and its partners are a recognisable logo/brand that speaks for itself. Our web visitors can connect with freestyle AND backcountry skiers, recreational AND hardcore skiers plus general travellers to the region.

Advertise with us!

Nagano, Madarao, Myoko & Hakuba


Explore the Heart of Japan is a well recognised authoritative guide to the Japan ‘White Triangle’. Our first local website was launched in 2003 as the first English site focused solely on the region. We now have some of the most popular and informative online English information for the Shin’etsu-kogen (northern Nagano) region, in particular – Madarao Kogen, Nozawa Onsen, Joetsu-Myoko, Nagano City, Hakuba, Matsumoto, Lake Nojiri-ko & Togakushi, as well as Shigakogen and the Japan Snow Monkeys. Our sites have some of the widest available range of accommodation in all of these areas – and all booking can be done online in English.

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Why advertise with us?

We are a recognised and trusted authoritative guide to the region

We are a leading online voice for Madarao Kogen, Hakuba, Nozawa Onsen, Joetsu-Myoko and Northern Nagano. Although some other sites may claim to get more ‘clicks’ our focus is on only the local area. Visitors will not be overwhelmed and/or tempted by information from other resort areas and/or countries. This means that our visitors are far more relevant and likely to stay longer. Then, in turn, purchase or book via links on the site – thereby creating better value for advertisers.

We are not owned, operated or formally affiliated to any ski company, tourist board, government body or travel organisation. Therefore we are not under any commercial pressure to be biased toward certain interests and/or provide incorrect or misleading information. We often receive messages and emails thanking us for the services and unbiased information we provide.

The website also been linked or recognised as the authoritative guide by a variety of websites and travel companies including MSN Travel, HIS, JNTO France, Sydney Morning Herald, Lonely Planet, The News Corporation Travel Section and Qantas Travel Insider plus many, many others.

You can reach thousands of potential travel customers

More than 1,000 consumers each day research their Japan ski vacations using Explore the Heart of Japan and our partner sites. These particularly come from Australia, Europe and the U.S.A, as well as Japan – with visits averaging at least five minutes. Introduce your travel products and services (hotel, B&B, activity, tour package, rental/retail shop, restaurant, etc.) to thousands of qualified travellers. Around 50% of visitors usually ‘out click’ to one or more of the business links listed on the site, such as accommodation or ski areas.

Search engine reach

With targeted SEO our sites perform outstandingly. The Heart of Japan sites are usually listed within the top three listings with popular search terms on all major search engines, sometimes TWICE within the top threeadvertise japan ski tours with a global traffic ranking of around 140,000 in the world.

Social media reach

Depending on the package negotiated we can also link your business at the top of our popular and comprehensive Google maps in your area, on our Facebook pages, Instagram, Twitter, LinkedIn, blog posts and other social media. Some of our Facebook posts/videos/pics have received thousands of views and likes.

The numbers

17 Years in the business of spreading the great word about the region
Minutes average time spent on the website
30,000 Unique monthly visitors (Ave. Jan-June 2018)
375,000 Monthly page views (Ave. Jan-June 2018)
13,000+ Combined social media followers (Facebook, Twitter, Instagram)
Better ways to reach people researching or heading for the area.

Numbers for individual websites can be supplied if required

Deliver your message at just the right time

We can help you reach consumers at the very moment they are researching their trip to the area. As a hotel owner, for instance, you would benefit greatly from listing your property with us. Consumers looking for hotels in your area could access your information, including a description of the property and a photo, and be well on their way toward booking a room!

Advertise in Myoko, Advertise in Nagano


We split our time between Myoko Kogen and Adelaide. We also regularly travel to Hakuba, Nozawa Onsen, Madarao Kogen, Nagano City and other parts of Japan to meet with clients. We can also discuss possibilities via Skype (look for us on Skype at Myoko-Nagano) or Zoom.

Our Advertising Rates

We offer competitive and cost effective rates for advertising on our sites. To discuss and receive a confidential marketing outline please contact us

This is an excellent opportunity to broaden your marketing to a focused market. Interested parties can take up more than one option/site or we can tailor something to suit. Feel free to e-mail us to discuss any matters further.

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